Looking to steal a couple of market share percentage points from Apple, ViewSonic has forgone a number of core Android values when adopting Google's operating system for the ViewPad 10e, most fundamental of which is the overlooking of the now standard 10.1-inch display in favour of an iPad-mimicking 9.7-inch offering.
With the unwritten rule of the tablet market seeming to be 'if you can afford it, plump for the iPad', ViewSonic has looked to dramatically undercut the market leader in an attempt to win favour with the masses, jumping in at a low price with a very impressive £199 retail tag in the UK, and $399 cost in the US.