A year ago, nobody had an iPad. Then Apple sold 15 million of them in just nine months, creating a whole new category of technology product. The iPad may have become, in the words of Steve Jobs, “the most successful consumer product ever launched.”
It turns out that a lot of people saw the iPad’s appeal: it’s a supremely portable device that’s well suited for checking your e-mail, surfing the Web, playing games, reading books and other stuff you get off the Internet, and even for
getting work done.
Kids and
the elderly have embraced it.
It’s awfully hard to follow such a massive success, but that’s the task set out for Apple’s new iPad 2, which goes on sale Friday. At least the iPad 2 has this going for it: the original model caught the technology industry so flat-footed that only now are true competitors beginning to appear.
Those competitors will now face a new iteration of the iPad, one that’s faster, smaller, and lighter than the model introduced a year ago—all while retaining the $499 entry price that has proven all but impossible for Apple’s competitors to match. It’s almost unfair.
A game of inches (and ounces)
Call it Jobs’s Law if you like: The latest version of any Apple product is likely to be thinner and lighter than its predecessor. And so it is with the iPad 2. The size difference between the original iPad and the iPad 2 may seem slight, but that’s only because we’re dealing with such small products to begin with. But for products this small, every ounce and fraction of an inch counts.
The iPad 2 measures 7.31 by 9.5 by 0.34 inches, and weighs in at 1.33 pounds (in the case of the Wi-Fi-only version, that is—the AT&T and Verizon 3G versions are .01 and .02 pound heavier). That means Apple shaved .17 pound off the Wi-Fi version and .26 to .27 pound off the 3G version. The iPad 2 is also .16 inch narrower, .06 inch shorter, and .16 inch thinner than the original iPad.
A matter of small degrees, to be sure, until you consider the percentage change: the iPad 2 is roughly two-thirds the thickness of the original iPad, and 88 percent of its weight (83 percent when comparing 3G models). Pick up an iPad 2 after handling an original iPad, and you’ll notice the difference right away. This is a lighter, thinner device.